Superfoods are the new addition. How do you define a “superfood” in the context of Horlicks?
Superfoods are wholesome ingredients naturally rich in nutrients like protein, vitamins, minerals, antioxidants and fibers that support everyday nutrition. “Superfoods” in Horlicks refers to the mix of ingredients such as malted barley, barley, millets, oats and almonds which together account for the 38% of the Superfood blend which helps meet holistic everyday nutrition needs.
Why did you choose malted barley, oats, and almonds specifically?
These ingredients are widely used in Indian households, especially across South India, making the formulation culturally intuitive. Malted Barley is packed with amino acids and easy to absorb fibers that support gut health, Oats is a rich source of fibre giving satiety, millets is a rich source of protein and essential minerals and almonds provide healthy fats. Together, they create a purposeful, ingredient-forward blend aligned with modern lifestyle needs.
What types of millets are used in Horlicks Superfoods?
Horlicks uses pearl millet processed through NutriMax to maximise its release of fibre, iron, zinc, and overall digestibility while ensuring the familiar delicious taste.
Why combine all these superfoods in one beverage, and how does it support daily nutrition?
A drink that combines malted barley, millet, oats, and almonds helps families adopt meaningful nutrition habits without changing their daily routine. This superfoods blend of malted barley, millets, Oats and Almonds, is a rich source of protein, fiber, 27 vitamins and minerals contributing to daily nutritional needs such as supporting sustained energy, digestion, and micronutrient adequacy.
Can you share the percentage of superfoods in the new Horlicks formulation?
Horlicks is formulated using a Superfood blend of 38% with superfood ingredients millets, malted barley, oats and almonds, optimized for taste, digestibility, and nutrient absorption. This has also been transparently declared in the ingredient declaration of the Horlicks Superfoods pack. Refer pack for additional details.
Can Horlicks replace a meal?
Horlicks is not a meal replacement. Horlicks is designed to complement daily meals by contributing fibre, micronutrients, energy, and enhanced absorption, supporting overall dietary adequacy when combined with balanced meals. Horlicks is designed to complement your daily diet. Packed with protein, fiber, and 27 essential vitamins and minerals, it provides energy and supports better nutrient absorption, helping you meet overall dietary needs when combined alongside balanced meals.
How much Horlicks can mothers give their children?
Two serves a day is generally suitable as part of a balanced diet. This fits naturally into breakfast and evening routines, without encouraging excess sugar consumption, particularly with the Zero Added Sugar variant.
Does Horlicks contain added sugar?
Each cup of Classic Malt Horlicks contains less than one teaspoon of sugar- well within WHO’s guideline for sugar intake for Children and Adults. The Zero Added Sugar variant contains no added sugar and no artificial sweeteners. By using Smart Sweetness technology to deliver a pleasant sweetness from malted barley. Additionally, Horlicks Superfoods has a low glycemic index (GI) of 44 basis in-vitro study reporting.
Is the Zero Added Sugar variant safe for regular consumption?
Yes, absolutely. It is formulated without artificial sweeteners and developed in consultation with nutrition experts. Families wanting to moderate sugar, especially for children, can safely include it in their daily routine.
Does the Zero Added Sugar variant taste different from Classic Malt?
It retains the familiar delicious Horlicks taste profile. Smart Sweetness technology enhances the perception of sweetness from natural sugars in barley, ensuring a balanced flavour experience.
What makes NutriMax different from regular processing, and what research supports it?
Traditional grain processing often leaves anti-nutrients intact which can hinder the absorption of important nutrients. NutriMax uses controlled malting and a proprietary mashing process wherein complex molecules are bio-converted to a simple easy to absorb form, removes antinutrients like phytates which hinder absorption of minerals like iron and zinc. NutriMax unlock the power of grains, by increasing soluble and insoluble dietary fibres by 6X, supporting gut health, and nutrient uptake. The technology is backed by HUL’s R&D and validated for bioavailability, taste, and stability.
Does NutriMax change the natural integrity of grains?
NutriMax enhances the natural nutritional value of grains without altering their core properties. It reduces anti-nutrients and increases digestibility, making nutrients more available for the body to absorb.
How does the new Horlicks help children grow Taller, Stronger, and Sharper ?
New Horlicks is scientifically designed to support growth and development with a powerful combination of superfoods offering wholesome nutrition. It contains 6X more fiber, high-quality protein, and 27 essential micronutrients, including six key growth nutrients- Iron, Zinc, Iodine, Vitamin B12, Vitamin D, and Calcium- to bridge nutritional gaps and address micronutrient deficiencies. Horlicks provides nearly half of the daily requirement for muscle-building nutrients, calcium, and vitamin D, while also supporting cognition with Vitamin B12 and folic acid. Its advanced Nutrimax technology reduces antinutrients and enhances absorption, achieving up to 2X bioavailability of select nutrients. Clinical studies in children aged 6–16 years showed that daily consumption of Horlicks helps them grow taller, build stronger muscles, and improve cognitive performance- making them taller, stronger, and sharper. Refer to the posters in the conference room for clinical publication references.
How does Horlicks support immunity?
Horlicks superfood delivers wholesome nutrition with superfood ingredients that are rich source of protein and a rich blend of both soluble and insoluble fiber. It is also packed with zinc and iron, offering a truly holistic nutritional profile. By enhancing fiber content and reducing antinutrients through the Nutrimax technology, Horlicks improves nutrient absorption, achieving up to 2X bioavailability of select nutrients. Clinically proven benefits of Horlicks include improved immunity outcomes, such as fewer sick days and reduced episodes of illness.
What changes have been made on the pack, and how can consumers interpret the label if they are conscious readers?
The packaging clearly highlights Superfoods, NutriMax technology, and science-backed benefits and the Zero Added Sugar variant. It follows FSSAI guidelines and provides transparent nutritional information and ingredient declaration to support informed choices.
How can busy families integrate Horlicks into their modern lifestyles?
Horlicks fits naturally into breakfast, school, work, and evening routines. Its upgraded nutritional profile lets families make small, meaningful improvements without altering their daily habits.
Is Horlicks suitable for adults and seniors, not just children?
Yes, Horlicks Superfoods is a family nutrition drink. Fibre supports digestion for adults, micronutrients helps meet daily vitamin & mineral requirements which support energy and immunity, and the Zero Added Sugar option aligns with mindful consumption for older adults.
Will Horlicks Superfoods replace existing variants?
This is a product improvement on the previous Horlicks and replaces the existing portfolio keeping the taste profile same for the consumers who have loves us for the years. However, Zero Added Sugar will be a variant which will also have the blend of Superfoods.
