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Frequently Asked Questions


Why are women at greater risk of osteoporosis compared with men?
There might be some questions like this, which would be worrying you.
Read on to access some frequently asked questions about osteoporosis in women.

  • Bones are living tissues, constantly regenerating, with bits of old bone getting removed and substituted by new ones. However, this renewal process declines sharply after the age of 30. Bone is a meshwork of minerals, mostly calcium and phosphorus. In women past their twenties, the rate of mineral absorption and bone renewal falls compared to bone degeneration, leading to low bone mass density and fragile bones.

    So, while youth is the best time to invest in bone health, 30s is the time to pay special attention to micronutrient intake.

  • Bone mass, both in women and men, continues to increase till the late twenties, which is when it reaches its peak. However, women accumulate less skeletal mass than men do during their growth period. This makes them susceptible to bone degeneration as soon as they enter their 30s. The rate of bone loss varies from individual to individual, but is broadly similar in men and women. Mention other factors as well which contributes to bone loss.

    If women fail to ensure intake of the recommended micronutrients after they reach their 30s, chances are their bones may start becoming porous and fragile. While the short-term consequences of this include bone fractures, in the long term it could lead to osteoporosis and other bone-related complications.

  • Osteoblasts are cells responsible for bone formation. In the human body there is normally a balance between bone formation (due to osteoblasts) and bone destruction (accomplished through cells called osteoclasts), which is how bone mass is actually maintained. In women, there are certain factors which inhibit the activity of bone- destroying osteoclasts, prominent among which is the female hormone estrogen.

    In estrogen deficiency states in women, the osteoclasts get a free run and they destroy more bone than they normally would. Increased bone destruction means increased bone loss and fragile bone.

    Scientific Reference

  • Osteoclasts are cells that break down bone. When the rate of bone destruction (osteoclast activity) is more than the rate of bone formation (osteoblast activity), bones become weak and fragile.

    In women, the marked decrease in estrogen at menopause is associated with rapid bone loss as female hormone estrogen regulates bone break-down (osteoclast apoptosis). The consequences of this natural phenomenon in women can be dealt with by ensuring sufficient calcium and vitamin intake right from the early thirties.

    Scientific Reference

  • While women acquire 80-90 percent of bone mass during childhood and adolescence, bone-mass continues to increase until the early 30s. Bones become stronger and denser as more calcium becomes part of the bone matrix. But if enough calcium is not deposited in bones during childhood, they may turn weak later in life, leading to bone diseases such as osteoporosis.

    Similarly, deficiency of Vitamin D could lead to bone-softening (a condition known as osteomalacia) that can also lead to fractures and deformities. The major biological function of Vitamin D is to promote mineralization of the skeleton. Most foods do not contain any Vitamin D; sunlight is the only major source for this vitamin.

    Another important component of bone health is physical activity. Young women who exercise regularly, tend to achieve greater peak bone mass than those who do not.

    To keep bones healthy, women in the age group of 19-50 years need 1,000 mg calcium, 600 IU (15 mcg) Vitamin D every day and as per WHO\FAO 2004, 60 minutes a week of moderate-intensive aerobic activity.

  • Women’s Horlicks is tailor made/bone nutrition specialist because it is fortified with vitamins and minerals important for bone health considering the nutritional status of these nutrients in Indian using RDA’s defined for adult women (19-50 years by ICMR and WHO)

    Women’s Horlicks Powered by advanced Calseal formula#

     Rich in vitamins and mineral
     High in protein
     Low fat
     with no added sugar^

    #Unique combination of vitamin K (K2), calcium and vitamin D to support bone health

    ^refers to sucrose