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Horlicks Protein Plus
Horlicks Protein Plus

Why Do You Need High Quality Protein?

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Why Do You Need High Protein Banner

Based on a consumer survey of over 1,000 Indian adults across seven major cities, 9 in 10 Indians are at risk of Protein deficiency3

Keeping Up With Life Post 30

As people move into their 30s, muscle mass and strength start to decline. After the age of 30, adults tend to lose 3-8% of their muscle mass per decade.4 Healthy muscles are important for optimal function due to their role in human movement, powering us through the day. However, with a drop in muscle mass and strength, a drop in functional capacity can lead to early fatigue.

Adopting lifestyle habits that help maintain muscle mass over the adult years, an optimal intake of high quality proteins and regular physical activity however, can reduce this decline in function.

The Importance Of High Quality Protein

To maintain muscle mass, one does not just need the right amount of Protein but also the right quality. The quality of Protein can be measured by something called PDCAAS. 

Whey, Soy and Casein, the Proteins in Horlicks Protein+ all have a PDCAAS score of 1, the highest score possible on this scale.

Functional Capacity
Functional Capacity
Better Protein For A Better You
Better Protein For A Better You