References

Interdisciplinary School of Health Science, University of Pune, and Hirabai Cowasji Jehangir Medical Research Institute, Jehangir Hospital, Pune, India. https://www.ncbi.nlm.nih.gov/pubmed/20805075

Verma, Ramesh, Suraj Chawla, and Mukesh Dhankar. “Importance of Micronutrient Supplementation Programme in Childhood to Reduce Child Mortality: The Haryana Experience.” International Journal of Preventive Medicine 7 (2016): 87. PMC. Web. 29 Nov. 2017 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4926554/

Mohanty, Bimal et al. “Amino Acid Compositions of 27 Food Fishes and Their Importance in Clinical Nutrition.” Journal of Amino Acids 2014 (2014): 269797. PMC. Web. 29 Nov. 2017  https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4213980/

4 Basu, Surupa et al. “Prevalence of Vitamin D Deficiency in a Pediatric Hospital of Eastern India.” Indian Journal of Clinical Biochemistry 30.2 (2015): 167–173. PMC. Web. 29 Nov. 2017   https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4393398/

5 Institute of Medicine (US) Committee to Review Dietary Reference Intakes for Vitamin D and Calcium; Ross AC, Taylor CL, Yaktine AL, et al., editors. Dietary Reference Intakes for Calcium and Vitamin D. Washington (DC): National Academies Press (US); 2011. 2, Overview of Calcium  https://www.ncbi.nlm.nih.gov/books/NBK56060/

6 Verma, Ramesh, Suraj Chawla, and Mukesh Dhankar. “Importance of Micronutrient Supplementation Programme in Childhood to Reduce Child Mortality: The Haryana Experience.” International Journal of Preventive Medicine 7 (2016): 87. PMC. Web. 29 Nov. 2017  https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4926554/

$ 83% more vs a specialized/similar health drink (As on Oct, 2016) 

*Refers to linear growth. Statistically significant difference in change in height SDS between groups after 3 months in consumers with good compliance to consumption (post hoc analysis of study results published in J Pediatr December 2014:165:1190-3). Growth+ is a nourishing beverage to be taken as a part of daily diet.

^ vs a specialized/similar health drink (As on Oct, 2016)