References

Raj Manu. “Obesity and Cardiovascular Risk in Children and Adolescents.” Indian Journal of Endocrinology and Metabolism 16.1 (2012): 13–19. PMC. Web. 28 Nov. 2017    https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3263181/

2 Ibrahim MM, “Subcutaneous and visceral adipose tissue: structural and functional differences” https://www.ncbi.nlm.nih.gov/pubmed/19656312

Raj, Manu, and R. Krishna Kumar. “Obesity in Children & Adolescents.” The Indian Journal of Medical Research 132.5 (2010): 598–607            https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3028965/

4 Kar, Sitanshu Sekhar, and Subhranshu Sekhar Kar. “Prevention of Childhood Obesity in India: Way Forward.” Journal of Natural Science, Biology, and Medicine 6.1 (2015): 12–17. PMC. Web. 28 Nov. 2017    https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4367021/

^With 96 grams a day for 6 months vs an unfortified beverage. Clinically proven to help pre-pubertal children (3-9 yrs) who are lagging behind in growth (height & weight) by shifting up their growth curve in 6 months. Will be beneficial only when there is good compliance to consumption. Published in J Pediatr December 2014: 165: 1190-3. May be marketed to healthy lean & short children who may be fussy eaters.

$ 83% more vs Leading Paediatrician recommended health drink, CMARC CPR (India) Nov 2015 to Feb 2016

*vs Leading Paediatrician recommended health drink, CMARC CPR (India) Nov 2015 to Feb 2016

*vs Leading Paediatrician recommended health drink, CMARC CPR (India) Nov 2015 to Feb 20167. Verma, Ramesh, Suraj Chawla, and Mukesh Dhankar. “Importance of Micronutrient Supplementation Programme in Childhood to Reduce Child Mortality: The Haryana Experience.” International Journal of Preventive Medicine 7 (2016): 87. PMC. Web. 29 Nov. 2017  https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4926554/

8. $ 83% more vs a specialized/similar health drink (As on Oct, 2016) 

* vs a specialized/similar health drink (As on Oct, 2016) 

^ Refers to linear growth. Statistically significant difference in change in height SDS between groups after 3 months in consumers with good compliance to consumption (post hoc analysis of study results published in J Pediatr December 2014:165:1190-3). Growth+ is a nourishing beverage to be taken as a part of daily diet.

@ vs a specialized/similar health drink (As on Oct, 2016)