What Can I Do?

The Power Of Micronutrients
You can help reduce the risk of Hidden Hunger by managing your child’s micronutrient intake. Micronutrients are essential vitamins and minerals that are needed for good health, growth and development. Although needed in small quantities, they play an essential role in good nutrition for children. Micronutrients allow the body to produce enzymes, hormones and other important substances for healthy growth and development1.

An inadequate intake of micronutrients can impact healthy growth in children. In extreme circumstances, micronutrient deficiency can lead to stunted growth, impaired mental function, and hinder the development of strong immune systems. It can also raise the risk of anaemia, often caused by a lack of iron2.

Diversify Your Child’s Diet
A simple way to manage micronutrient deficiencies is to encourage consumption of diverse foods that are sources of micronutrients, such as dairy products, meat, green leafy vegetables and fresh fruits, which are rich in vitamins and minerals.

Two Cups Of Horlicks Daily
You could also give your child two cups of Horlicks daily. Horlicks contains important micronutrients (vitamins B6, B12, C, D, calcium, copper, folic acid, iron, selenium, and zinc amongst others) and is clinically proven to help children grow taller, sharper++, stronger+ when included as part of their regular daily diet.

Use The Nutrimeter Diet Assessment Tool
A regular use of the Horlicks Nutrimeter diet assessment tool can also help you monitor your child’s daily nutritional needs and inform your purchasing decisions accordingly. It evaluates your inputted diet to assess the gaps in requirements and intake of micronutrients.

Micronutrients And Their Function3


Important for the formation and maintenance of strong bones and teeth, as well as the functioning of nerves and muscles. Involved in blood clotting.

Vitamin A

Keeps the immune system healthy, and important for the normal structure and functioning of the skin and body linings (e.g. in lungs). Helps with vision in dim light.

Folic acid/ Folate

Needed for the formation of healthy red blood cells.

Vitamin B12

Helps to release energy from food. Keeps the nervous system healthy and important for making red blood cells, which transport oxygen around the body.


Required for making red blood cells. Needed for normal metabolism and the functioning of enzymes that remove unwanted substances from the body.

Vitamin C

Helps the body absorb iron from non-meat sources such as vegetables and acts as an antioxidant. Important for the normal structure and functioning of body tissues.


Helps to release energy from food, and needed for cell division, growth and tissue repair. Necessary for normal reproductive development, the immune system and healing of wounds.


Needed to make thyroid hormones, which control many metabolic processes and keep our bodies healthy.


1.) https://www.ifpri.org/sites/default/files/ghi/2014/feature_1818.html

2.) https://www.ncbi.nlm.nih.gov/pmc/articles/PMC25857

3.) https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4926554/,




See How Horlicks Can Help
In Your Child’s Nutrition




1 Krishnaswamy GJ et. al, Adequacy of Nutrient Intakes In Urban School Children. Poster (CMN-P-053) presented at: Nutrition Risk Management and Nutrition. 48th Annual National Conference of Nutrition Society of India; 4th – 5th November 2016, Bengaluru, India.
Ozdemir, N. (2015). Iron deficiency anemia from diagnosis to treatment in children. Türk Pediatri Arşivi, 50(1), pp.11-19.
Who.int. (2017). WHO | Micronutrients. [online] Available at: http://www.who.int/nutrition/topics/micronutrients/en/ [Accessed 28 Mar. 2017].
Branca F. Ferrari, M. Impact of micronutrient deficiencies on growth: the stunting syndrome. Ann Nutr Metab. 2002;46 Suppl 1:8-17.
International Food Policy Research Institute. (2014). Global Hunger Index: The challenge of hidden hunger. Chapter 03. Addressing the Challenge of Hidden Hunger. p 22.
Rao, Shobha, et al. "Intake of micronutrient-rich foods in rural Indian mothers is associated with the size of their babies at birth: Pune Maternal Nutrition Study." The Journal of nutrition 131.4 (2001): 1217-1224.
Claim based on a study conducted in 1999-2000 and published in Journal of Nutrition: 22(2006)S1-S39, comparing micronutrient enriched beverage vs. non fortified placebo. Shatrugna, V., Balakrishna, N. and Krishnaswamy, K. (2006). Effect of micronutrient supplement on health and nutritional status of schoolchildren: bone health and body composition. Nutrition, 22(1), pp.S33-S39
Nutrition.org.uk. (2017). Vitamins - British Nutrition Foundation. [online] Available at: https://www.nutrition.org.uk/nutritionscience/nutrients-food-and-ingredients/vitamins.html [Accessed 29 Mar. 2017].
Nutrition.org.uk. (2017). Minerals and trace elements - British Nutrition Foundation - Page #1. [online] Available at: https://www.nutrition.org.uk/nutritionscience/nutrients-food-and-ingredients/minerals-and-trace-elements.html?limit=1&start=3 [Accessed 29 Mar. 2017].