$ 83% more vs Leading Paediatrician recommended health drink, CMARC CPR (India) Nov 2015 to Feb 2016
^With 96 grams a day for 6 months vs an unfortified beverage. Clinically proven to help pre-pubertal children (3-9 yrs) who are lagging behind in growth (height & weight) by shifting up their growth curve in 6 months. Will be beneficial only when there is good compliance to consumption. Published in J Pediatr December 2014: 165: 1190-3. May be marketed to healthy lean & short children who may be fussy eaters.
* Refers to linear growth. Statistically significant difference in change in height SDS between groups after 3 months in consumers with good compliance to consumption (post hoc analysis of study results published in J Pediatr December 2014:165:1190-3). Growth+ is a nourishing beverage to be taken as a part of daily diet.
@vs a specialized/similar health drink (As on Oct, 2016)